As a small business, Freedhome has seen its growth peak and cap for the past few years. Stuck in the operational aspect of the business they couldn’t find the time to market their competitive difference to stand out to potential customers.

So it was time to take a break and a direct look in the mirror. What did we do right? What did we do wrong? What didn’t we do at all? The CEO wanted to refresh the brand, switch growth back on and professionalise the company’s image.

The starting question for our collaboration was: How to get the company back on a sustainable growth path?